1. LG NanoCell technology Lose yourself in Nanocell’s picture precision and natural, pure colour reproduction. You’ll see every layer of lighting in movies, the smoothest action from sports and the tiniest detail while gaming. All delivered in up to 4K Ultra HD resolution. 2. ?7 Gen4 AI processor & Full Array dimming The ?7 Gen4 AI processor 4K is the intuitive brain of the TV that ensures outstanding picture and sound quality whatever you watch or play, while full array dimming technology creates sensational contrast for all of your entertainment content. 3. Outstanding cinema, sport and gaming NanoCell turns your favourite entertainment into a truly stunning experience. HDR and FILMMAKER mode will turn any room into a cinema, and your gaming skill is accelerated with HDMI 2.1, ALLM, VRR, HFR and Game Optimiser options. And with a wide range of screen sizes to choose from, NanoCell offers you the best that televised sport can offer. 4. Dolby Vision IQ and Dolby Atmos Dolby Vision IQ and Dolby Atmos for even more immersive entertainment, providing incredible clarity, depth and excitement on the highest grade content. 5. Optimal viewing experience from wide angles LG NanoCell’s class-leading screen technology allows for optimal viewing at wide angles, so you’ll get an incredible viewing experience wherever you sit. 6. webOS smart platform Access all of your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+, Twitch and more on LG’s easy-to-use webOS smart platform. Plus voice command and Google Assistant or Alexa allow you to control your TV and other smart home devices.