LG SELF-LIT OLED technology LG self-lit OLED is the pinnacle of technology in TV. All of the screen’s pixels are self-lit allowing for perfect contrast, 100% colour accuracy and the sharpest pixel-perfect details, creating a stunning viewing experience. All in 4K Ultra HD definition. Exceptional sport experience LG OLED B2 brings the captivating stadium experience to your home. OLED Motion means that no matter how intense the action is, every detail of the game stays in diamond sharp focus to give you an exceptional sport viewing experience. Extra wide viewing angle LG OLED enables uncompromised picture quality at any viewing angle so everybody in the room can enjoy the same stunning images regardless of where they sit. Dolby Vision IQ and Dolby Atmos Dolby Vision IQ and Dolby Atmos provide awe-inspiring drama to every genre – with incredible colour and contrast plus 3D surround sound – to ultimately deliver full audio-visual immersion. Smart Platform LG OLED B2 features webOS, LG’s smart platform which hosts a huge variety of the best streaming services – including Freeview Play, NOW, Netflix, Prime Video, Disney+ and more – while making browsing and searching for what to watch completely hassle-free, even through voice control. The smart platform is controlled with the LG Magic Remote, plus you can also use the LG B2 to control your smart home with built-in Google Assistant and Alexa Intense cinema experience LG OLED B2 provides a stunning at-home cinema experience thanks to sharp pictures and perfect black levels, plus Filmmaker Mode, which help deliver the director’s intent. LG OLED B2 features the new ?7 Gen5 AI processor 4K, the brain of the TV, that intuitively ensures stunning picture and sound quality. Responsive gaming experience LG OLED B2 is designed for next generation consoles, boosting your competitive edge with an incredible 1ms response time. The B2 is loaded with all the pro-tools you need to dominate, such as HDMI 2.1, G-Sync, HFR (4K/120p), VRR, Game Optimiser, ALLM, eARC and HGiG which are all integrated and ready out-of-the-box. Plus there’s easy access to Twitch on LG’s webOS smart platform. Cutting-edge design Powerful technology delivering intense action housed in an extremely thin and light design. The LG OLED B2 TV merges seamlessly and elegantly into any space your home. Eye comfort display OLED technology provides a safer and more comfortable viewing experience thanks to it’s flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during those boxset marathons, nail-biting championship games and intense gaming sessions. Sustainability LG OLED TVs are significantly more eco-friendly than the LED equivalents. OLED uses less plastic and fewer hazardous materials. OLED is officially a Low Hazardous product and rated excellent in recycling efficiency.