LG NanoCell technology Lose yourself in Nanocell’s picture precision and natural, pure colour reproduction. All delivered in 4K Ultra HD resolution. AI Sound Pro LG’s AI Sound Pro feature puts you right at the centre of the action, creating a scintillating atmosphere in any room. LG’s webOS smart platform Access all of your must-have apps like Freeview Play, NOW, Netflix, Prime Video, Disney+, Twitch and more on LG’s easy-to-use webOS smart platform. Use voice control command with Google Assistant and Alexa to control your TV and your entire smart home with ease. FILMMAKER Mode & HDR Enjoy movies just as the director intended thanks to Filmmaker Mode and HDR. Game Optimiser Level up your gaming by optimising the picture for whatever type of game you are playing.