Discover life-like detail and over a billion colours brought to life on the Sony KD-43X85K LED TV!

Whether you’re watching the latest action-packed blockbuster, sports, or playing games, motions and transitions are smooth, with our 100Hz / 120Hz panel working at a high refresh rate of 120 times per second.

You can enjoy enhanced detail and contrast on this 4K TV – even 2K and HD content is upscaled closer to 4K quality with our 4K X-Reality™ PRO technology. The colours are truly spectacular, thanks to our widest ever colour palette, TRILUMINOS PRO™.

Incredible pictures deserve incredible sound. Clear, powerful audio is delivered by our unique X-Balanced Speaker units and Dolby Atmos® surround sound will make you feel like you’re at the cinema!

For ultimate style, the TV follows a minimalist design to suit any space.

Gamers are primed for the win on this 43-inch TV. Ultra-responsive, smooth gameplay is made possible with our specialist technologies, including a Variable Refresh Rate (VRR) and Auto Low Latency Mode in HDMI 2.1.

In fact, whatever you’re watching or playing, you’ll always be getting the best view with our Ambient Optimisation technology automatically adjusting the picture and sound based on your environment.

Access 700,000+ movies and TV episodes – organised to suit your interests – on this Google TV. You can even use Voice Search to find new entertainment and control your other smart home devices. With BRAVIA CAM (sold separately), you can enjoy video chats with friends and family on the big screen!