Direct Full Array Bright whites, dark blacks and incredible contrast Imagine you’re watching the moon in the night sky. Now, the sky is darker, the moon is brighter, and the contrast between them is sharper. Direct Full Array Technology places LEDs directly behind the screen, and accurately controls them to create incredible contrast for a more natural viewing experience. Neural Quantum Processor 4K Our most intelligent 4K processor Think of the processor as the brain of the TV, and this is our most intelligent 4K processor yet. Using AI and 20 neural networks, it optimises the sound and picture to unleash the full power of 4K. Learning scene-by-scene, it automatically optimises the brightness, amplifies the contrast, enhances objects, clarifies voices over background noise and upscales the resolution to incredible 4K picture quality. Dolby Atmos Sound reimagined with Dolby Atmos Dolby Atmos technology delivers a sound experience that you can feel around you. It creates an immersive and realistic impression of sound – when an aeroplane flies overhead in your favourite blockbuster, your TV’s speakers simulate the overhead sound so it feels like it is above you. Smart TV powered by Tizen An abundance of apps and services to enjoy With the best-selling Samsung Smart TV* you can dive into a huge collection of 4K films, TV shows and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** – all in one place. Not sure what to watch? Our easy-to-use Smart Hub platform gives you recommendations.