TV that rotates to fit your content
Mobile Optimised Screen
Enjoy all your mobile content, bigger and better with The Sero, which rotates from landscape to portrait mode.

A turn for your content
Rotating Screen
The world’s first rotating TV to maximise your content experience with full vertical or horizontal 4K viewing. Once you’ve synced your smartphone, when you rotate your phone, The Sero turns too.

Experience glare-free 4K picture viewing
Matte Display
Tired of seeing distracting glare on your TV screen? The Sero’s ground-breaking Matte Display overcomes this problem as it absorbs reflections – so even in bright light you’ll have the best possible viewing experience, without any distractions.

Naturally bright and colourful picture
Powered by Quantum Dot
See everything you watch come to life with greater detail and realism. Samsung’s Quantum Dot-powered TVs transform light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.

Amp up the volume with powerful, built-in speakers
4.1ch Premium speakers
Stream your favourite playlists from your smartphone to The Sero’s powerful TV sound system. With 4.1ch 60-watt TV speakers built-in, you’ll fill the room with premium sound and deep bass for music sessions that really move you.

A design as unique as your own style
Vertical Design
With a contemporary vertical design in an elegant navy blue, The Sero is a stylish addition to any room. The Sero’s free-standing TV stand – integrating its powerful speaker and a cable management solution – fits with your space.

Liven up any room in your home
The Sero Wheel
More than a just a screen, The Sero re-imagines what a TV can do. It’s never been so easy to move your TV around with a movable TV stand. Just attach these wheels* to the TV stand and liven up any room in your home.

Mirror all your content on the big screen
Mobile Mirroring
Go from watching your favourite show on your mobile device to watching on The Sero with a bigger screen with easy screen mirorring.* You can mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple devices to project via AirPlay2.

Just tap to mirror
Tap View
No more crowding around mobile screens for the latest YouTube vlogs: with Tap View*, you can mirror your photos, videos and social feeds on the big screen.

Mobile content just got bigger
Mobile entertainment
Say goodbye to the black bars that show when you play a video from your smartphone on TV. The Sero displays an optimised aspect ratio so you can fully enjoy content, apps and social media on the big screen.

Go beyond the black screen
Ambient Mode+
When the Sero is off, transform your screen into a decorative or functional feature. Samsung Ambient Mode+ lets you choose from over 100 backgrounds – displaying essential information, your own photos*, or colourful patterns. Plus, it automatically adjusts to the light in your room.

Picture and sound automatically optimised
Quantum Processor 4K
Think of the processor as the brain of the TV. The smarter the processor, the better your experience will be – and this processor introduces AI to optimise your content. It adjusts the brightness and upscales the resolution of what you’re watching to 4K, even if it wasn’t filmed that way.

Brilliant viewing, day and night
Adaptive Picture
Brilliant viewing, no matter the time of day. Sit back, as The Sero automatically adapts brightness and contrast to give you a pristine 4K picture. Plus, the new EyeComfort Mode feature even readjusts TV brightness settings depending on the time of day, so it’s always easy on the eyes.

An abundance of apps and services to enjoy
Smart TV powered by Tizen
With the best-selling Samsung Smart TV* you can dive into a huge collection of 4K films, TV shows and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps – all in one place. Not sure what to watch? Our easy-to-use Smart Hub platform gives you recommendations.

Control your smart home from your TV
Connected Living (with SmartThings)
Control all the devices in your connected smart home system through your Samsung Smart TV. From game consoles and set-top boxes, to Bluetooth speakers and 1000s of smart devices, Samsung Smart TV gives you simple control at the touch of a button*. With SmartThings built into your Samsung TV.

One remote to control all your devices
SolarCell One Remote
Replace the clutter of remotes with a SolarCell One Remote. Consciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don’t need any disposable batteries.