1. LG NanoCell technology Lose yourself in Nanocell’s picture precision and natural, pure colour reproduction. You’ll see every layer of lighting in movies, the smoothest action from sports and the tiniest detail while gaming. All delivered in up to 4K Ultra HD resolution. 2. Fast Quad Core Processor 4K The Quad Core Processor 4K is the intuitive brain of the TV that ensures refined picture and sound quality whatever you watch or play. 3. Compelling cinema, sport and gaming NanoCell makes your favourite entertainment even more compelling. HDR and FILMMAKER mode will turn any room into a cinema, and your gaming skill is accelerated with ALLM and Game Optimiser options. And with a wide range of screen sizes to choose from, NanoCell offers you the best that televised sport can offer. 4. AI Sound LG’s AI Sound feature puts you right at the centre of the action, creating a scintillating atmosphere in any room. 5. webOS smart platform Access all of your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+, Twitch and more on LG’s easy-to-use webOS smart platform. Plus voice command and Google Assistant or Alexa allow you to control your TV and other smart home devices.