Modern Frame Design with Bezel*
A TV that looks just like a picture frame – with a stunningly slim profile and customisable bezel frame options*, The Frame will fit perfectly with your home décor. Ask anyone and they will have a hard time telling the difference between The Frame and a normal picture frame.

Matte Display
Tired of seeing distracting glare on your TV screen? The Frame’s ground-breaking Matte Display overcomes this problem as it absorbs reflections – so even in bright light you’ll have the best possible viewing experience, without any distractions. It also helps your TV look just like a picture frame, so you can enjoy beautiful artwork and photography on a glare-free canvas*.

Art Mode 
Instead of turning into a black screen, The Frame transforms into a showcase of artwork and photography when it’s turned off, allowing the TV to become part of your décor. There are over 2,000 beautiful works of art to choose from on the Art Store*, and you can upload your own photography to cherish important memories. Enjoy your favourite pieces for as long and as often as you like with no screen burn worries – guaranteed**.
(with Art Store)

Powered by Quantum Dot
See everything you watch come to life with greater detail and realism. Think of nature in even more wonderful shades. The sky is brighter, the grass is greener, and the details are clearer. Samsung’s Quantum Dot-powered TVs transform light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.

Object Tracking Sound LITE
Object Tracking Sound Lite chooses which of the TV’s front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Slim Fit Wall-Mount + Mini One Connect Box
Effortlessly wall mount The Frame near flush to your wall using the Slim Fit Wall Mount, which comes in the box with the TV. And forget having a spaghetti of cables getting in the way of your view or messing up your style. With one light grey cable connecting your multimedia devices into the Mini One Connect Box below, you won’t have to worry about cable management*.

Customisable Bezels*
Switch up the colour and style of your Frame TV with customisable bezel frames.* Designed to look just like the edges of a picture frame, it’s never been easier to customise The Frame TV to work with your taste, space or simply the artwork on display. It’s quick and easy to swap them whenever you fancy a change – all it takes is a snap to switch things up and refresh your everyday space.

Adaptive Sensors (Brightness & Motion)
When you’re in the room, the Motion Sensor detects your presence and automatically turns the TV to Art Mode, so you can enjoy art while you’re there. When you leave, it turns off into standby mode to save energy. Plus, the Brightness Sensor detects ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match the art piece on display.*