PRO series helps users work smarter by delivering an efficient and productive experience. Featuring stable functionality and high-quality assembly, PRO series motherboards provide not only optimized professional workflows but also less troubleshooting and longevity. FROZR AI COOLING Detecting CPU & GPU temperatures and automatically adjusting fan duty of system fans to a proper value by adopting MSI AI ENGINE. OPTIMIZE NETWORK FOR LOWER LATENCY! MSI LAN Manager automatically classifies and prioritizes the latency-sensitive applications, giving you the best online experience with low latency. A HUGE STEP OF DDR PERFORMANCE MSI OC LAB does not merely work hard on extreme overclocking. The XMP memory profile has great improvement on performance and efficiency for B660 . Easy to enable XMP profile with auto power settings to get the best memory speed and stability.