1. LG SELF-LIT OLED technology LG self-lit OLED is the pinnacle of technology in TV. All of the screen’s pixels are self-lit allowing for infinite contrast, 100% colour fidelity and the sharpest pixel-perfect details, creating an intense viewing experience. All in 4K Ultra HD definition. 2. ?7 Gen4 AI processor 4K / 120 Hz refresh rate LG OLED B1 features the new ?7 Gen4 AI processor 4K, the brain of the TV, that intuitively ensures outstanding picture and sound quality. 3. Intense Cinema experience LG OLED B1 provides the sensory intensity of the cinema – direct to your home. Super-sharp pictures and perfect black levels ensure film is presented how the director intended, while Dolby Vision IQ and Dolby Atmos provide awe-inspiring drama to every genre. Streaming your must-have apps has never been easier: get Freeview Play, NOW TV, Netflix, Prime Video, Disney+ and more on LG’s webOS smart platform and through voice command. 4. Responsive Gaming experience LG OLED B1 is designed for next generation consoles, boosting your competitive edge with an incredible 1ms response time. The B1 is loaded with all the pro-tools you need to dominate, such as HDMI 2.1, G-Sync, HFR (4K/120p), VRR, Game Optimizer, ALLM, eARC and HGiG which are all integrated and ready out-of-the-box. Plus there’s easy access to Twitch on LG’s webOS smart platform. 5. Captivating sport experience LG OLED B1 brings the captivating stadium experience to your home. With uncompromised picture quality at any viewing angle, enhanced picture quality, immersive sound and the smoothest motion no matter how intense the action is. OLED ensures every detail of the game stays in diamond sharp focus. 6. Cutting-edge design Powerful technology delivering intense action housed in an extremely thin and light design. The LG OLED B1 TV merges seamlessly and elegantly into any space your home. 7.Eye comfort display OLED technology provides a safer and more comfortable viewing experience thanks to it’s flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during those boxset marathons, nail-biting championship games and intense gaming sessions. 8. Intuitive & smart user interface LG OLED B1 features webOS, LG’s smart platform which hosts a huge variety of the best streaming services while making browsing and searching for what to watch completely hassle-free, even through voice control. The smart platform is controlled with the LG Magic Remote, plus you can also use the LG B1 to control your smart home with in-built Google Assistant and Alexa. 9. Sustainability LG OLED TVs are significantly more eco-friendly than the LED equivalents. OLED uses less power, less plastic and fewer hazardous materials. OLED is officially a Low Hazardous product and rated Excellent in recycling efficiency.