Why Real 8K? 8K offers 33 million pixels (99 million sub-pixels) – the more pixels, the higher the definition. To produce a realistic image from 8K, it is crucial to make each pixel appear separate and distinct to the eyes. LG NanoCell exceeds the *CTA’s definition for 8K TV, which is why LG NanoCell 8K provides the ‘Real 8K’ experience. The Power for Optimal 8K Content With deep learning algorithms, the ?9 Gen3 AI Processor 8K automatically analyses the display to deliver content at the most immersive level. AI 8K Upscaling See It in Brilliant 8K Resolution Using deep learning algorithms, LG NanoCell 8K upscales 2K and 4K content into the most life-like 8K picture by enhancing detail and definition. Enjoy much clearer text and images with reduced noise and enhanced sharpness. The Pure Colours LG’s revolutionary nano-engineering technology utilises an innovative filtering system that refines the projected image and delivers exceptionally powerful picture quality with purer and more realistic colours than other conventional UHD TVs. Pure Colours Turn Your Home into the Movie Theatre NanoCell TV makes all scenes real thanks to Pure Colours and intense contrast from Nano Black. In addition, it delivers optimised visuals and sound for a spectacular, more lifelike experience. Enjoy true home cinema with NanoCell TV. Dolby Vision IQ & Atmos Enjoy professionally mastered visual and sound Watch movies the way they should be – absolutely breathtaking. With Dolby Vision IQ, screen brightness, colour, and contrast are intelligently adjusted for content and lighting conditions. Dolby Atmos delivers three-dimensional immersive sound to make you feel as if you are right there inside the action. FILMMAKER MODE Watch films as the director intended The all-new FILMMAKER MODE™ disables effects like motion smoothing, image sharpening and preserves the original vision of the director. It’s easily activated through the TV menu, or by using the LG smart remote in-built voice control. We are proud that leading directors support this feature. HDR 10 Pro & HLG Pro Upgraded Major HDR Formats NanoCell TVs provide optimal HDR picture quality by adjusting the supported major HDR formats HLG and HDR 10. It allows you to enjoy all of your content in lifelike high definition. Full Array Dimming Warp to a Real Cinematic Universe in Pure Colours Full Array Dimming technology delivers intense details and oustanding contrast for more vivid scenes across all your favourite movie genres. Unlimited Entertainment LG webOS smart platform: your favourite content all in one place Enjoy all your favourite content from Netflix, Disney+, Apple TV+ and LG Channels and more. The latest movies, TV shows and documentaries can also be accessed through voice command. Disney+ Your favourites, all in one place Disney+ gives you full access to stream classics, binge on new Originals, or catch the latest movies. With Disney, Pixar, Marvel, Star Wars and more – there’s something for everyone. The Apple TV app The home of Apple TV+ and much more Original shows and movies from Apple TV+. Just the premium channels you want and thousands of movies to buy or rent. It’s personalised and expertly curated, so you’ll discover the best of what’s on. And it’s all in the Apple TV app. Built-in Video Decoder Ready to Play Various 8K file types With HEVC, AV1 and VP91) codec support, you can watch 8K YouTube videos as well as 8K videos from a USB storage device or streaming services2). LG Channels Free Channels & On Demand Video LG Channels, powered by XUMO, gives you access to full-length movies and today’s top 50+ popular channels from the Internet, TV and more. LG Channels is free of charge and available on your LG NanoCell TV giving you easy, one-click access. Pure Colours Bring the Battle Alive in Front of You NanoCell technology renders a virtual world that surpasses reality with Pure Colours. In addition, various game features such as Low Input lag, HDMI 2.1 and HGiG take your gaming to the next level. Future-proofed for Next Gen gaming A higher frame rate, ALLM, and eARC support. HDMI 2.1. allows fast-moving content in higher resolution and smooth graphics. LG NanoCell TVs have successfully completed testing at the HDMI Authorized Test Center in accordance with the HDMI Compliance Test Specification(2.1d)2). HGiG Profile HDR for Gaming HGiG delivers HDR gaming graphics best matched with the performance levels of your TV. With LG NanoCell TV, play from a wide selection of games with the confidence in a TV that will show every game at its absolute best. Sports Alert Never miss updates on your favourite team Catch every moment of your favourite team with LG Sports Alert. The Sports Alert feature gives you real time alerts on your favourite sports news (e.g. results, goals) whilst watching something else so you won’t miss out and can fully relax whilst watching other content. Real surround sound for an immersive experience With Bluetooth Surround Ready, you’re fully immersed in a three-dimensional stadium atmosphere. All you have to do is simply connect two compatible Bluetooth speakers of the same model to your LG NanoCell TV. Do More Beyond the TV Transform your TV into a central hub with the intelligent ThinQ AI. With natural voice recognition, LG ThinQ allows you to command and control your compatible Home IoT ecosystem, simply with your voice, no remote needed. Add Sophisticated Ambiance With its minimal Nano Bezel, NanoCell TV is designed to blend into any interior and delivers an immersive viewing experience without any interruption.