4K UHD, Vibrant Viewing in Ultra High Resolution LG UHD TVs surpass your expectations every time. Experience lifelike picture quality and vivid colours with four times more pixel accuracy than Full HD. ThinQ AI, Think You Know Smart? Think Again. LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV using your voice with an all new home screen providing more convenience and control. Enhance Your Interior Add UHD to your interior decoration. A slim panel and bezel combined with aesthetic design elevate any interior. HGiG, Immerse Yourself in the Game HGiG (HDR Gaming Interest Group) recognizes the TV’s performance and picture quality, then tunes the HDR graphics to provide the ultimate HDR gaming experience. Thrilling Sports Experience Feel like you’re there in the stadium. Bluetooth Surround Ready makes you experience the game as though you’re right on the sidelines. And with Sports Alert you’ll always know when your favorite teams are playing. Bring the Cinema Home The lively colors and accurate details with Active HDR create a more immersive viewing experience. Enjoy your favorite films with the same quality as originally intended with multiple HDR formats including HDR10 and HLG.